Wild Alaskan Company Brand Implementation

The kind folks at Wild Alaskan Company did a full rebrand with the company Blind Tiger. Post-rebrand, the Wild Alaskan team brought me on to implement the new branding into various touch points, such as the website, email design, and social posts. Their team gave me a lot of freedom in how to interpret these new brand elements, and I was able to bring additional design elements into the mix through type lockups and graphics like stamps, charts, and postcards. The graphics were intentional in telling their story of mail order, high-quality fishing, and sustainable practices. I loved working on this project and admire the work they do!

Wild Alaskan “Our Story” Landing Page

Wild Alaskan has a rich family and sustainable fishing history in Bristol Bay, Alaska. I utilized their extensive library of family photos to evoke emotion and foster connection throughout the company’s narrative. As Wild Alaskan operates as a mail-order sustainable fish company, I transformed the borders of the photos to mimic postage stamps and postcards, paying homage to the business and its remarkable history. The background images feature scenes from Bristol Bay, while the fish illustrations are adapted from the new packaging design, ensuring a unified design narrative across all platforms.

How it Works Landing Page Design

Email Marketing Design Updates

Paid Social Updates

Type Lockups and Brand Assets

All work and design is owned by Wild Alaskan Company