Beth Mathews is a Senior Art Director and Graphic Designer based in sunny Los Angeles, California. With a career spanning leading brands like Criterion Collection, La Marzocco, Penguin Random House, Watches of Switzerland, Califia Farms, HP, Inc., and Capitol Records, Beth is known for her ability to create visually compelling narratives through design. She is passionate about the power of graphic design as a storyteller, drawing inspiration from historic brands and elements of the past to craft unique and memorable branding experiences.
Specializing in brand identity design, packaging design, and art direction, Beth brings a distinctive approach to every project by blending digital design techniques with a deep appreciation for history and the designers who came before her. Whether working on large-scale campaigns or intimate brand stories, her work consistently reflects a keen eye for detail, a love of storytelling, and a commitment to creating designs that resonate and stand the test of time.
✨ Nice Things People Have Said ✨
“I had the pleasure of working alongside Beth at Califia Farms where she was the Art Director. To say she is an exceptional art director is a massive understatement. She has all the technical expertise you would expect from such a high position, but she brought so much more to the team, too. As the copy director, I worked closely with Beth and always felt comfortable handing over my copy work for her to run with. Her design skills are top notch, her ability to take an idea and push it creatively never ceased to amaze me, and her attention to detail on top of the high-level concepting is so rare to find in one person. I was always blown away with the work she would come back with, how she could take a headline or a piece of copywriting and turn it into something beautiful that further communicated whatever point it was we were trying to get across.
Equal to her design and directing skills are the social and emotional skills Beth brought to our team. She is such a people person, inclusive and kind to everyone. Beth was always the first to notice something great that someone did and thank them for it. She built a real sense of family on our team and in the wider organization.
I recommend Beth wholeheartedly.”
“I’ve had the pleasure of working with Beth on several project teams during my career. She’s an incredibly empathetic designer and an around lovely human! Her design sensibility is beautiful and thoughtful; delightful and inspiring. The study and research for her creativity consistently deliver compelling visual storytelling. She is attentive and compassionate in her design direction and leadership and it’s always a joy to partner with her!”
“I’ve worked closely with Beth for several years on the Personal Systems & Corporate segments on HP.com. She’s always eager to work on any projects assigned to her and always comes to the table with different possibilities to continue evolving the experience on HP.com. She’s extremely dedicated, collaborative, and passionate about the work she does. She’s a great teammate and a very talented person to work with.”