Califia Farms Protein Oat Campaign

My Role: Art Direction and Design

Creative Director: Angela Kowalski

Art Director: Caroline Mitchell

Photography: Mike Smolowe

Copy: Erin Ruffin

Project Manager: Michael Dinh

Back in early 2020, while working at Califia Farms, our creative team launched one of our first holistic marketing campaigns for a product called Protein Oat. It was then that I fell in love with working on campaigns because they gave us a chance to boost our creativity and focus on one great product. Our team was small, mighty, and artistic. Here's a look at that 2020 campaign we created during the throes of an early pandemic!

e-commerce product detail images

social posts

digital marketing campaign

influencer swag