Califia Farms Protein Oat Campaign
My Role: Art Direction and Design
Creative Director: Angela Kowalski
Art Director: Caroline Mitchell
Photography: Mike Smolowe
Copy: Erin Ruffin
Project Manager: Michael Dinh
Back in early 2020, while working at Califia Farms, our creative team launched one of our first holistic marketing campaigns for a product called Protein Oat. It was then that I fell in love with working on campaigns because they gave us a chance to boost our creativity and focus on one great product. Our team was small, mighty, and artistic. Here's a look at that 2020 campaign we created during the throes of an early pandemic!
e-commerce product detail images
social posts
digital marketing campaign
influencer swag