La Marzocco Home Holiday Campaign

When La Marzocco called and asked me to brand and design their 1920’s holiday campaign, I signed up immediately. The campaign started with building a 1920’s train-themed world that included a golden train ticket prop for the Polar Espress video series and video titles using a custom script for added magic. From there, I designed “a look inside the train” that features vintage-inspired Italian luggage tags, a custom wooden railroad logo and sign, an espresso manual, and a “press for espresso” button. This holiday world kept expanding into digital gift guides made to look like vintage ephemera, paid ads designed to look like a 1920s print ad, and beyond. This project was a thrill to work on!

My Role: Art Direction and Design

Marketing Director: Ben Blake