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High-end Espresso Coffee Machines
Luxury Automobile
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Event Art Direction and Graphic Design
Event Producing
Vendor and Artist Management
La Marzocco and Porsche at Art Basel
The team at La Marzocco Home, in collaboration with Porsche, brought me on to art direct and produce a series of videos for their presence at the prestigious Art Basel international art fair. The concept behind the videos was to showcase the unique experience of enjoying an espresso pop-up amidst the stunning architecture and vibrant atmosphere of Miami. Our goal was to create moments of delight by offering complimentary espresso, bite-sized chocolates, and spaces for relaxation—complete with beach chairs and umbrellas—inviting people to pause, connect, and savor time with friends.
La Marzocco Home Video Creative Director: Ben Blake
Art Direction and Video Props
We wanted everything to reflect the lines and bold colors of Miami’s architecture. This theme is evident in the video props created and the espresso machine selected for the campaign.
I worked with a great embroidery artist, car magnet specialist and a chocolatier to bring these videos pieces to life.
Here is a look at some of the production pieces sourced and designed for this video series.