Iva Mae’s Luncheonette Brand Identity and Packaging Design

“Iva Mae’s Luncheonette” pantry staples are the beginning of a canned and packaged goods line that’s a total passion project for me. I wanted this brand to have the same feeling as pulling over on the side of the road to an unexpected produce stand and feeling totally delighted by the ripe tomatoes, the products on the shelf, and the sweet people working behind the stand. 🍅

Illustration Style

Pantry Staples and Canned Goods Packaging Design

Signage and Experiential Design Elements