Califia Farms Brand Guidelines 2023
My Role: Senior Art Director and Design
Creative Director: Angela Kowalski
Photography: Mike Smolowe & Allison Berler
Copy Director: Erin Ruffin
Project Manager: Michael Dinh
CMO: Suzanne Ginestro
VP Marketing: Maija Benincasa
Joyful Custom Illustrations
Website Redesign
Brand Elements
Pattern Library
E-Commerce Design System
Social Design
Experiential Event Design
Organics Launch Campaign Assets
Heavy Whip Campaign Assets
