Califia Farms E-Commerce Design System
Role: Art Director | Senior Designer
Photography: Allison Berler & Mike Smolowe
Creative Director: Angela Kowalski
Additional Art Direction: Caroline Mitchell
Video Ad: Aaron Flynn
Copy: Erin Ruffin
CMO: Suzanne Ginestro
Director of e-commerce: Jessica Toroosian
Over the past 4 years, I collaborated with the Califia Farms e-commerce team to develop Califia’s e-commerce design system for Amazon, Instacart, and Target. The new Amazon.com design system led to a 49% higher sales growth rate compared to competitors in the grocery and gourmet foods category. See the Amazon Brand Store here.
